Da Nang A Safe City Offering Unique Experiences

For years, Da Nang has been renowned as a safe city with good service quality. This tourist destination not only impresses visitors with its sophisticated tourism practices, but has also consistently worked to enhance its hospitality infrastructure over nearly two decades.

Da Nang is renowned as a safe city with good service quality

A prestigious brand for tourists

Although it lies in the heart of the scorching central region, Da Nang City has rich tourism resources such as long, smooth white beaches (like My Khe, Non Nuoc and Tien Sa), sacred Ngu Hanh Son Mountain, and beautiful Ban Co Peak.

Young, creative Da Nang people have built a lot of famous tourist destinations such as Than Tai Mountain, Asia Park and Ba Na Hills Amusement Park. Da Nang City is gradually becoming the center of discovery for domestic and foreign tourists.

Da Nang City offers secure destinations, exceptional customer care and a wide range of services. Renowned for its modern amenities, pristine beaches with blue waters and white sands, and vibrant public cultural programs - particularly on weekend nights - Da Nang captivates visitors from near and far with its diverse and enchanting experiences.

British newspaper Observer commented: Da Nang tourism is attractive with roadside eateries, beaches for surfing and historical relics. The sense of tourism, friendliness and hospitality "deeply rooted" in each person creates a unique beautiful culture of the hospitality industry in the "capital" of the central region. Tourism professionalism is expressed in friendly hand waving and welcome bows to visitors. Sidewalks are always clear for tourists to walk and admire the scenery instead of being used for business.

Mr. Ngo Quang Vinh, Director of the Tourism Department, proudly said: "Da Nang not only boasts modern amenities, high-end attractions, resorts and entertainment options but also offers a rich cultural identity through a diverse array of traditional festivals. These include the Avalokiteshvara Festival at the Ngu Hanh Son tourist area, the Fish Worshiping Festival, the Han River Boat Racing Festival, and the Co Tu Cultural Festival in the Hoa Vang district. Additionally, the city is home to renowned traditional craft villages such as Cam Ne mattress village and Nam O fish sauce village.”

In that development process, Da Nang City adopted a cultural tourism development strategy materialized by policies and solutions to preserve and restore these unique festivals. To appropriately handle the culture - tourism relationship, the city ensures harmonious development while preserving cultural identity and fostering tourism activities to increase revenue for the budget and improve living standards of local people.

Furthermore, the city’s potential tourism has also attracted many giants. Nearly 30 world-leading hotel groups are present on the "billion-dollar" Vo Nguyen Giap Avenue that links Da Nang with Hoi An. A series of splendid 4–5-star hotels and resorts along the Han River and My Khe Beach like Novotel Danang Premier Han River and Premier Village Da Nang Resort - a world-leading villa resort for families will certainly satisfy all tourists from all walks of life.

The Golden Bridge in Da Nang City

Building tourism that adheres to sustainable values

Due to the global economic recession, the tourism sector of Da Nang City has faced a lot of difficulties. Worse, in 2024, the city cannot have a breakthrough in attracting international visitors. Traditional and major international tourist markets such as South Korea and China will decline by more than half due to strong competition from other domestic destinations.

However, investors believe that Da Nang possesses the internal strength for a quick recovery and to achieve economic and tourism development breakthroughs to shape the portrait of a modern, dynamic coastal tourism city of the world class. Vinh said Da Nang believed it would always listen to investors' opinions to make necessary changes. In particular, the city still lacks world-class event centers and squares to host many world-class events, thus enhancing the competitiveness of destinations. Typical examples include night economy, night tourism and beach tourism.

At the same time, supporting businesses to overcome difficulties and obstacles must be defined as a top task and goal. Nevertheless, to have satisfactory solutions, it is necessary to have comprehension of all stakeholders, including authorities and businesses. They must coordinate closely to carefully prepare for the "long road" by fostering cooperation values; gradually form a financial contribution mechanism and build a standard culture of behavior, traffic compliance, and environmental culture for the government, businesses and people.

Da Nang is building a very good destination brand, creating its own characteristics in tourism environment, people and aviation infrastructure. In addition to iconic works (must have long-term preparations), the city's tourism industry needs to prepare an entertaining ecosystem to enhance the appeal of destinations. Notable events consist of the “International Fireworks Festival,” “summer enjoyment festivals” or cuisine festivals, enabling visitors to see new and distinct features whenever they come to Da Nang.

By Han Luong, Vietnam Business Forum