As a predestined fate, entrepreneur Nguyen Thi Xuan Lan has pursued tourism business, established Golden Life Travel and gradually made it one of leading tourism firms in Quy Nhon - Binh Dinh.
From the desire to introduce people and culture of Vietnam via tourism
Binh Dinh has vast potential for tourism development, endowed with popular charming beaches with smooth white sand stretches, clear blue sea water and year-round sunshine like Quy Nhon, Hai Giang, Trung Luong, Tan Thanh and Vinh Hoi. The province is also famous for historical and cultural relics, the cradle of Tay Son Uprising led by national hero Quang Trung - Nguyen Hue, and the capital of many dynasties with long history and tradition linked with Sa Huynh culture and Champa culture. In addition, blessed with diverse topographical forms, Binh Dinh can be likened to a "miniature Vietnam" that creates a unique natural picture of plains, hills, rivers and streams and the sea with many unique picturesque landscapes like Ghenh Rang - Tien Sa, Phuong Mai Peninsula, Ho Tunnel, Nui Mot Lake, Hoi Van Hot Spring, Hang Pagoda and Tra O Lagoon.
Besides, Binh Dinh is also renowned for unique arts like the art of Boi singing (Tuong) and Bai Choi singing. The province is also known for its popular martial arts that already go down in history “Whenever you go to Binh Dinh/You will see Binh Dinh women exercise martial arts”. Binh Dinh is also an exchange place among cultures of many ethnic groups, folklore forms and various traditional festivals like Do Gian Festival, Cau Ngu Festival, Boat Racing Festival and Cho Go Festival.
Entrepreneur Nguyen Thi Xuan Lan said that tourism came to her as a destiny. She said, “In 1992, I started working as a receptionist for Quy Nhon Hotel (affiliated with Binh Dinh Tourism Company), then worked as a financial and life insurance consultant and later opened a bar and gallery in Quy Nhon. No matter what I did, I always want to share beautiful things, landscapes and values of this place with domestic and foreign tourists.”
Therefore, in 2008, Golden Life International Travel Co., Ltd was established to provide domestic travel services and began to register as an international inbound and outbound tour operator in 2011.
After 15 years, with the business philosophy “We do not sell tours. We sell peace of mind, trust, service and lifestyle”, Golden Life Travel has made millions of Vietnamese and thousands of foreign tourists love Vietnamese culture, nature and people more through travel experiences.
…to a leading travel and tourism company in Binh Dinh
Lan said, “My very experience from different jobs has helped me a lot in running and managing Golden Life Travel. That process has made me a vivacious, adaptive and dynamic person. I accumulated much knowledge for growing my business later.”
Her tourism business comes with a burning passion and love for Binh Dinh. Developing tourism and bringing the beauty of the homeland to visitors is a "mission" of a person born and raised here. In any circumstance, this motivation always inspires her. Even in the most difficult time of the tourism industry caused by the COVID-19 epidemic, Golden Life Travel still managed to keep its employees because this was the most valuable property of the Company. Currently, Golden Life Travel is proud to have devoted, qualified employees who have special passion and love for Binh Dinh.
Golden Life Travel always upholds customer experiences, focuses on ultimate customer needs and optimizes customer benefits. Customers are always consulted in a specific and accurate way. Tours and routes are built methodically and professionally.
Currently, Lan is also actively taking part in fairs, seminars and famtrips to promote tourism in Quy Nhon - Binh Dinh, Tuy Hoa - Phu Yen and the Central Highlands. After 15 years of construction and development, Golden Life Travel has become a leading travel firm in the Central Coast and the Central Highlands, recognized by authorities of Binh Dinh and Phu Yen provinces and honored with lofty awards for outstanding travel business by the Vietnam Tourism Association for many consecutive years.
Last but not least, as Standing Vice Chairwoman of the Binh Dinh Tourism Association, Lan always actively propagates and guides tourists, people and tourism workers to act together for nature. She also determines that her own responsibility, as well as that of her company, is to act as a Tourism Ambassador for Quy Nhon - Binh Dinh, a land of martial arts of cultural identity and glorious history.
Nguồn: Vietnam Business Forum
Vietnamese
October 2024
Hanoi