"Intensive investment for sustainable development is the message of 2023 - the opening year for the 15-year impressive development history of Catalan. To uplift its position, maintain its scale and market share, reaffirm it as a strong Vietnamese brand and constantly expand its presence in the international arena, Catalan will focus on perfecting production and business conditions and working environment for employees and applying technology to business administration," said Mr. Nguyen Van Nguyen, Deputy General Director cum Factory Director of Catalan Joint Stock Company.
The headquarters of the Catalan Joint Stock Company
Golden key to Catalan success
Catalan understands that the key to success is turned by an excellent workforce in an ideal working environment to clear all obstacles on its 16-year journey of pioneering and leading the building materials industry in Vietnam. "Intensive investment for sustainable development’ is the message of 2023 - the opening year for the 15-year impressive development history of Catalan. To uplift its position, maintain its scale and market share, reaffirm it as a strong Vietnamese brand and constantly expand its presence in the international arena, Catalan will focus on perfecting production and business conditions and working environment for employees and applying technology to business administration. First of all, factories promote innovations, improve administration, and adopt "dynamic and flexible" production. Accordingly, factories closely combine unified centralized management and administration of the Board of Management with decentralization, autonomy, professionalism, and creativity of employees and units, particularly the role of managerial staff at all levels. At the same time, the factories actively apply science and technology to management, administration and production. Notably, in the past year, Catalan worked with software service providers to study and successfully apply ERP software in business administration. The software helps operation and administration processes to be organized in a consistent and close manner. The interaction and mutual support among departments/divisions is conducted in a timely manner to create a platform that interconnects all departments/divisions within the company easily but clearly and effectively. In addition, on its premises of 36 ha, Catalan, driven by Technology 4.0, installed thousands of CCTV cameras to improve the working environment for employees, especially fostering their enthusiasm, responsibility and working attitude. The focus on intensive development investment right in 2023 will help boost the capacity and competitive advantage, thus building a solid foundation for faster and more dynamic development in the coming time, enhancing the work performance, increasing brand value and ensuring sustainable growth.
Vietnam's ceramic tile market is highly competitive, slowing and oversupplied amid currently changing consumer trends. Mr. Nguyen Van Nguyen, Deputy General Director cum Factory Director, said: “Facing common market difficulties, Catalan is always consistent with its goals of “Improving the quality of products and services, conducting research and development on classy and rich collections to create products that match new trends and color trends in the world to meet increasing demands of customers. In the coming time, Catalan's products can be used as kitchen countertops or wall tiles. To realize and develop these goals, Catalan will focus on investing in its own distribution system, Danco Group. With a solid foundation built on technology, wisdom and experience, Catalan constantly strives and invests in product research and development teams, and continues to create individually differentiated, imprinted products that are safe for human health, friendly to the environment and highly competitive on the market”.
Catalan brand stands out as a world-class Vietnamese brand
Promoting internal strength, creating momentum for development
Marking 15 years of sustainable development and building prestige and brand reputation, in 2021, Catalan launched the “Centurion 100” Collection, created in more than 4,000 hours of dedication by Catalan staff. This is a breakthrough step for Catalan, not only catching the public attention, capturing the interest and maintaining a prominent position in the mid-and high-end segments in the Vietnamese market, but Centurion 100 also meets various needs of international customers. With proven brand strengths, Centurion 100 is the true quintessence blended with the sustainable values of Catalan. After nearly two years of introduction, eight out of 12 models of the Centurion 100 Collection are still in production. With outstanding advantages in art, technology and applicability, its products are always guaranteed in terms of design, fineness, strength and excellent heat resistance. Created from intertwined and equivalent values, Catalan products have been quickly accepted by customers.
Since its inception, Catalan has created new unique, distinctive and branded product lines of mid- and high-end classes. The design of each product is carefully studied, designed and tested to ensure the balance of aesthetic value, technical value and functionality in accordance with architectural and interior design styles. For Catalan, to build a firm brand and gain social recognition, since its establishment, Catalan has seriously invested in modern machinery and equipment to meet technical requirements and product quality standards - the factors for the Company to create a competitive position of its products in the market. Today's success comes from breakthrough approaches to technological innovation investment. Catalan is proud to be the first factory in Vietnam to own PH7500 press - the largest and most modern press made by SACMI, Italy. With eight production lines, the company purchased nine digital printers of the world's best brands such as Durst and System. Technological investment is an important factor for the success of every business because advanced high-quality products are always chosen by the market. Catalan has made this factor its development goal. Its huge investment and continuous application of modern technology to production lines will create differentiated products of high value, upgrade production and business capacity, and ensure sustainable growth of the company. This also shows the strategic mindset of the company's leadership.
Mr. Nguyen Van Nguyen said, “For long-term sustainable development, in addition to investing in modern technology, Catalan has invested heavily in management technology: Insightful people-centric training research. Managerial staff, from senior level to mid-level and to entry-level, jointly spread a source of positive energy to all members of the company to enthusiastically work for a common goal and objective: Creating valuable products and best services for the market. With its meticulous investment in production technology and administration technology, its factory production and business operations have been drastically changed. Modern technology, combined with rigorous production processes, is a prerequisite to come up with a variety and diversity of product colors and sizes. And, the most outstanding feature of each Catalan product is the stable superior quality in all product batches and on all production dates”.
In the current global integration context, in addition to focusing on improving the quality of products and services, enhancing brand value and consumer confidence is always hard to achieve for every business. However, with the strong courage that has been built in the past time, it is confident that the Catalan brand will always develop to stand out as a world-class Vietnamese brand.
Source: Vietnam Business Forum
Vietnamese
October 2024
Hanoi