The textile and garment export industry plays an important role in the context of deep economic integration as it not only creates thousands of jobs but also supports local economic development. With her passion, dynamism and creativity, businesswoman Dinh Thi Hong Thinh, Director of Itas Mars Intimates Fashion Co., Ltd has affirmed her entrepreneurship in the Ho Chi Minh era and spread good values for the community.
Director Dinh Thi Hong Thinh regularly inspects production stages at the factory
Bold decision
Born and raised in a traditional family, after graduating from university with a degree in business administration, she was recruited to work in a governmental agency. This job ensured financial stability and a good life but could not satisfy her passion and dream of a free and creative career.
At that time, she always cherished the dream of opening a company to create more jobs for local workers. She realized that the fashion industry not only had great potential for development but also provided opportunities to express her creativity and passion. However, giving up a good job to start a business was not an easy decision.
In 2000, she decided to quit her government job to pursue her dream of starting a business. With her fortune earned after many years of work and financial support from her family, she started building a garment company called "Mido" which was later renamed Itas Global. Starting up a business was very difficult and challenging, she had to search for raw materials and customers and face financial pressures. She had to work tirelessly, from selecting fabrics to administering production and marketing products. She also sought and recruited skilled tailors and developed a young, enthusiastic workforce. Her perseverance and determination helped her company gradually overcome difficulties and receive its first orders.
With the business motto "Quality is above all", she focused on improving product quality and building the reputation of the Itas Global brand. She always put herself in the shoes of customers to understand their needs and desires, thereby creating products that are not only beautiful but also durable and convenient.
Branding and market expansion
Seeing that it was necessary to build a reputable brand and expand the global market to develop the company sustainably, Thinh spent a lot of time researching fashion trends and the tastes and demands in foreign markets, especially demanding ones like the United States, South Korea and the European Union (EU). Besides investing in modern production technology and improving product quality to meet strict global standards, she also focuses on training employees and building a professional, friendly working environment where everyone can develop their career and make valuable contributions.
With the right business strategy and constant efforts, the company has grown rapidly. At present, after more than 20 years, Itas Mars Intimates Fashion Co., Ltd has expanded to business locations in Ninh Binh City, Tam Diep, Nho Quan, Yen Mo and Hoa Lu with over 1,500 employees. The company makes apparels for export. Its main products are swimwear, exercise wear, gym wear and jackets, most of which are for export to the US, South Korea and European markets. The company's products meet strict and high requirements of customers.
“Good for all” business philosophy
This philosophy stems from basic ethical values and humanistic spirit. Accordingly, businesses should not only focus on their own interests but also care about the interests of the community, customers, employees and stakeholders. According to this philosophy, the success of a business is not only measured by its profit but also by the satisfaction and development of surrounding people.
The company not only makes money for its own prosperity but also creates decent jobs and improves the lives of local workers. Itas Global always focuses on training and developing skills for employees while ensuring safe and fair working conditions.
“I always believe that when a business develops, the community must also benefit. That is why I always invest in employee welfare programs and support community development projects,” Thinh said. This philosophy not only helps Itas Global develop sustainably but also strengthens attachment and loyalty of employees.
The company hopes to continue receiving the support and support of local authorities to enable its production factory development in the coming time. This will hence not only help the company boost production and business but also offer jobs for local workers, ensure social security and strengthen socioeconomic development.
By Thanh Loan, Vietnam Business Forum
Vietnamese
October 2024
Hanoi