In addition to improving the quality of traditional products, Binh Dien - Ninh Binh Joint Stock Company has strongly boosted scientific and technological application to production and developed new products to meet market tastes. The company has thus assisted green, sustainable agricultural development, which benefits farmers and agriculture in the locality, neighboring provinces as well as countries in the region.
Leading NPK fertilizer producer
Established in 1973 as a small fertilizer producer in the south, Binh Dien Fertilizer Joint Stock Company has become a leading NPK fertilizer producer in the country. Binh Dien is a pioneering producer and exporter of "made in Vietnam" fertilizers to the international market with packaging printed in the local language, which is favored by importing countries. Dau Trau Fertilizer has become a prestigious brand to consumers, not only in Vietnam but also in Cambodia, Laos, Myanmar and other countries.
Binh Dien - Ninh Binh Joint Stock Company is a subsidiary of Binh Dien Fertilizer Joint Stock Company. With construction started on May 28, 2013 and inaugurated on October 21, 2015, the modern factory manufactures high-nutrient NPK fertilizers. With a total investment fund of VND495 billion and with a yearly production capacity of 400,000 tons, Binh Dien - Ninh Binh significantly helps promote northern and national agricultural development.
After nearly 10 years of development, Binh Dien - Ninh Binh has always maintained good growth, become the most outstanding unit of Binh Dien Fertilizer Joint Stock Company, and significantly contributed to socioeconomic development and security in its business locations. The output rose by 28,125 tons in the first six months of 2024, including 5,420 tons of nitrogen fertilizers and 23,649 tons of NPK fertilizers while other products shrank by 944 tons as compared to that in the same period of 2023. Domestic sales totaled 67,684 tons, an increase of 25,417 tons (60.1%).
Mr. Le Tuan Dung, Director of Binh Dien - Ninh Binh Joint Stock Company, said: To achieve this result, the brand and reputation of Dau Trau fertilizer with proven quality and effect have been affirmed over the years while distributors trust and support the company. Marketing and products are on the right track, so the market has been increasingly expanded (especially in northern mountainous provinces), helping boost sales and increase the income of employees. Its main products like Dam Vang Dau Trau 46A+, Dau Trau L1, Dau Trau L2, Dau Trau base fertilizer, Dau Trau top dressing, Dau Trau fertilizer for growing vegetables and fruits, and NPK 13-13-13+TE continue to play an important role and have high effect, trusted and chosen by consumers. Beside traditional products, Binh Dien - Ninh Binh Joint Stock Company has conducted research, testing and application of advanced fertilizers like nano, biology and amino to increase the output of crops, improve soil, reduce environmental pollution and serve high-quality, safe and environmentally friendly agricultural production.
Innovatively creating more sustainable and prosperous values
Determining product quality as a core factor, in the context of a fiercely competitive fertilizer market, Binh Dien - Ninh Binh always focuses on developing high-quality products that are environmentally friendly, safe for crops and highly effective while ensuring working conditions for producers.
Currently, the company’s NPK fertilizer production line was imported synchronously from countries with advanced and modern liquid UREA technology. Its automated equipment and electrical equipment were imported from Schneider (Germany) along with a dust treatment system powered by an advanced sedimentation technology. This has helped minimize the amount of dust emitted and improve environmental protection.
Moreover, Binh Dien Fertilizer Joint Stock Company is the first unit to have a science and technology advisory council comprised of top-notch agricultural professors and doctors. The company also cooperates closely with prestigious research institutes and universities nationwide to apply the latest technological advances to products.
Not only improving the quality of traditional products, Binh Dien - Ninh Binh Joint Stock Company also boosts scientific and technological application to production and develops new products for green and sustainable agriculture. In early 2024, a set of low-end popular products was manufactured and supplied to the market, including NPK 5-10-3, NPK 8-8-4 and NPK 12-5-10. With the popular segment and the difference from active ingredients that help reduce fertilizer amount, fertilization frequency and greenhouse gas emissions, this is considered a breakthrough in applying NPK fertilizer technology.
Director Dung said: In the last six months of 2024, the company strived to produce 70,500 tons of fertilizers, including 13,000 tons of nitrogen fertilizers, 57,000 tons of NPK fertilizers, and 500 tons of other products. The company sold 69,140 tons, consisting of 11,330 tons of nitrogen fertilizers, 57,310 tons of NPK fertilizers, and 500 tons of other products.
In the coming time, the company will have separate business policies to increase NPK fertilizer sales and reduce straight fertilizers. The company will boost the sale of Dau Trau branded NPK fertilizers like NPK 13-13-13, top dressing fertilizers, L1 and L2. It will continue to implement pre-season purchasing programs and support transportation.
With the “cooperation - creative development - forward-looking” business philosophy, Binh Dien - Ninh Binh Joint Stock Company and Binh Dien Fertilizer Joint Stock Company are ready to reach out and committed to focusing all resources to become a strong and stable NPK fertilizer manufacturer, not only in Vietnam but also in ASEAN and the world. |
Additionally, the company will closely grasp and follow market developments to have flexible solutions to respond promptly to the situation, maintain and develop strategic markets in the Red River Delta region, and foster the strengths of the Dau Trau brand to expand the market.
Regarding the long-term strategy, the company will continue to adhere to sustainable development goals, research and apply new technologies to products, increase utility values and move towards environmentally friendly products to support smart and sustainable agricultural development. Doing so, not only does it contribute significantly to the company's production and business results and develop the local agricultural economy but also support the food security strategy of the government and make Vietnam one of major food exporters in the world.
By Nguyet Tham, Vietnam Business Forum